Seamless eSIM Commerce and Fulfillment for OdySmart using Odoo and eSimGo

OdySmart Website

Overview:

OdySmart is a travel technology company that provides travelers with instant connectivity through eSIM bundles. By eliminating the need for physical SIM cards, OdySmart enables customers to stay connected across 190+ countries with just a few clicks. To power this seamless experience, OdySmart partnered with Letzdoo to build a fully integrated eCommerce platform on Odoo Enterprise Edition.

The project focuses on automating the end-to-end eSIM ordering and fulfillment process through deep integration with the eSIMGo API, enabling real-time bundle offering synchronization and instant digital delivery. A custom-built platform ensures customers receive their eSIMs immediately after purchase, while the system maintains full visibility over eSim availability and orders.

Key Responsibilities & Achievements:

• eSIMGo API Integration:
  • Developed a custom integration module connecting Odoo with the eSIMGo vendor platform.
  • Enabled automated inventory synchronization to keep 1,300+ eSIM products up-to-date.
  • Implemented real-time order processing for instant eSIM allocation and delivery.
• B2C eCommerce Platform:
  • Built a streamlined website and shopping experience optimised for travel customers.
  • Enforced USD currency across the entire platform for simplified international pricing.
  • Designed an intuitive checkout flow that reduces friction for first-time eSIM buyers.
• 24/7 AI-Powered Customer Support:
  • Integrated AI-driven live chat to provide round-the-clock customer assistance.
  • Reduced support ticket volume by enabling self-service resolution for common inquiries.
  • Ensured consistent customer experience regardless of time zone or business hours.
• Operational Efficiency & Control:
  • Implemented controlled email automation to allow manual oversight of customer communications.
  • Created a unified dashboard for the operations team to manage sales, inventory, and payments.
  • Enabled a lean team to efficiently manage the entire operation.

Technologies Used:

• ERP System: Odoo 19 Enterprise Edition (Customized for eSIM commerce)
• API Integration: eSIMGo platform for inventory and fulfillment
• AI Support: Custom AI-powered live chat module
• Payment Processing: Integrated payment gateway (Stripe)
• Customer Portal: Self-service portal for order tracking and support

This project demonstrates how modern travel technology companies can leverage Odoo to automate complex digital fulfillment workflows, providing customers with instant connectivity while maintaining operational excellence. OdySmart is now positioned to scale its eSIM business globally with a robust, automated platform.